Who does not like
a great story?


What we do

Mó Documental is a producer and content generator that believes in the human being, in the power of life stories and in the strength of good ideas as engines that can bring about the changes the world needs.


We bring together unique and surprising narratives and the tools of our time. We tell stories with efficiency, deepness and sensibility.



Television, tablets, cellphones, E-books, websites, blogs, dvds… Among so many options, we create content that crosses barriers and brings people together.


We create, produce and execute cultural projects in video, photo and text. If you have an idea, we make it happen. If you do not, we create the perfect one for you.


We share our knowledge and know-how with you and your company. We offer workshops and seminars on photography, video production and field research.



Mó Documental is formed by three professionals who love what they do and whose skills are complementary. Together, we work with various languages, such as video, audio, photography and text, be it for printed material or digital environment.

Since 2010, we have been dedicating our efforts to producing institutional, documental and journalistic content, as well as media consultancy services to companies and media outlets. In 2015, we also started offering workshops, seminars and complete support for educational projects or others that involve field research. We do all this while keeping an eye out for current issues and maintaining our roots in jobs and companies that value human beings, the environment and social relations.To realize this, all you have to do is explore our portfolio and get to know our clients. You will understand that, more than offering a product, we, Mó Documental, can turn your message into something moving, something that transforms and makes a difference.


Alexandre P. Macedo

Alexandre P. Macedo

Photographer/ Videographer

Alexandre has been working as a designer for 12 years. Six years ago, he included photography and video production in his work. Today, he unites all three specialities in developing authorial and corporative works both in Brazil and abroad. As a designer, he is experienced in graphic projects and webdesign for companies. As a photographer, he has experience in architecture and in social and documental areas, having published works in Dutch magazine Twentelife and in national magazines such as Casa e Jardim, Vida Simples, Terra da Gente and National Geographic Brasil.

Janaina Welle

Janaina Welle

Director/ Researcher

With several documentaries in her curriculum, Janaína acts as director, producer and screenwriter for video and cinema. She is also a consultant on social communication for social and environmental projects and gives courses and workshops concerning audiovisual production, normally with emphasis on environment and agrarian issues. Graduated in Social Sciences from Unicamp, she also has a specialization in Executive Production from Escuela Internacional de Cine y Televisión (San Antonio de los Baños, Cuba), a master’s degree in Visual Anthropology from Universidade de Barcelona and a master’s degree in Multimedia from Unicamp.

João Correia Filho

João Correia Filho

Journalist/ Photographer/ Screenwriter

Graduated in Journalism from UNESP, he has been working in the field for 15 years and has been employed by media outlets in Brazil and abroad, such as National Geographic, Horizonte Geográfico and Terra Gente. Since 2010, he has included video production in his work, acting as a screenwriter. As a photographer, he develops projects for SESC-SP units and has dozens of solo exhibitions in his curriculum. With a specialization in Literary Journalism, João has written a series of touristic-literary guides, including Lisboa em Pessoa, one of the winners of the Jabuti Prize of 2012.



Alexandre: 19 9.9853.9638

Janaina: 19 9.9339.4172

João: 14 9.9606.9931